Money

Budget Planner

Best use of small marketing budgets.

Your budget

$500Per release
$100$5,000

Recommended allocation

Highest ROI first
Short-form ads (Meta · TikTok)$225

Highest ROI per dollar at your stage. Boost your strongest snippet to lookalike audiences.

Music video / visualizer$125

One asset, three months of cutdowns. Pays for itself in content output.

PR + playlist outreach$75

Targeted, not spray-and-pray. 8–10 curators, personal notes.

Merch drop (small run)$50

Convert your top 100 fans into $25 buyers. 2× your release-week revenue.

Reserve$25

Unexpected: a viral clip needing fuel, a feature opportunity, a sync demo.

Watch out

Do not spend more than 15% on playlist pitching at this stage — short-form content will out-earn it 3:1 for your audience size.